αἰὲν ἀριστεύειν καὶ ὑπείροχον ἔμμεναι ἄλλων → always strive for excellence and prevail over others (Iliad 6.208, 11.784)
effāris, ātur, ātus sum, ārī, de l’inusité effor, tr., parler, dire : Cic. Domo 141 ; Div. 1, 81