πείθεται πᾶς ἥδιον ἢ βιάζεται (Dio Cassius, Historiae Romanae 8.36.3) → it's always more pleasant to be persuaded than to be forced
trans.
P. and V. ὑπηρετεῖν (dat.).
Promote: P. προφέρειν εἰς (acc.).