שָׁקַר

From LSJ

πείθεται πᾶς ἥδιον ἢ βιάζεται (Dio Cassius, Historiae Romanae 8.36.3) → it's always more pleasant to be persuaded than to be forced

Source

English (Strong)

a primitive root; to cheat, i.e. be untrue (usually in words): fail, deal falsely, lie.