Ἐπίχαρμος
From LSJ
ὃν οὐ τύπτει λόγος οὐδὲ ῥάβδος → if words don't get through, neither a beating will | if the carrot doesn't work, the stick will not work either | whom words do not strike, neither does the rod
Wikipedia EN
Epicharmus of Kos or Epicharmus Comicus or Epicharmus Comicus Syracusanus (Greek: Ἐπίχαρμος ὁ Κῷος), thought to have lived between c. 550 and c. 460 BC, was a Greek dramatist and philosopher who is often credited with being one of the first comic writers, having originated the Doric or Sicilian comedic form.
Russian (Dvoretsky)
Ἐπίχαρμος: ὁ Эпихарм (главный представитель дорической комедии, уроженец о-ва Кос, житель Сицилии; VI - V вв. до н. э.) Arst.