מִזְרָח
From LSJ
ὃν οὐ τύπτει λόγος οὐδὲ ῥάβδος → if words don't get through, neither a beating will | if the carrot doesn't work, the stick will not work either | whom words do not strike, neither does the rod
from זָרַח; sunrise, i.e. the east: east (side, -ward), (sun-)rising (of the sun).
