πείθεται πᾶς ἥδιον ἢ βιάζεται (Dio Cassius, Historiae Romanae 8.36.3) → it's always more pleasant to be persuaded than to be forced
zügeln, frenare. frenos adhibere (eig. u. bildl.) – domare. coërcere. reprimere (bildl., zähmen, w. s.). – jmd. z., frenos alci adhibere od. inicere: jmds. Wut z., frenare alcis furorem: die unmäßige Habsucht z., vinculum immodicae cupiditati inicere.