ἐπιτηδευτέον
From LSJ
μέτρον γὰρ τοῦ βίου τὸ καλόν, οὐ τὸ τοῦ χρόνου μῆκος → for life's measure is its beauty not its length (Plutarch, Consolatio ad Apollonium 111.D.4)
English (LSJ)
onemust pursue, Pl.Lg. 858d. Adj. ἐπιτηδευτέος, ἐπιτηδευτέα, ἐπιτηδευτέον, to be pursued, Plu.2.10b.
Greek (Liddell-Scott)
ἐπιτηδευτέον: ῥημ. ἐπίθ. τοῦ ἐπιτηδεύω, δεῖ ἐπιτηδεύειν, Πλάτ. Νόμ. 858D.