πείθεται πᾶς ἥδιον ἢ βιάζεται (Dio Cassius, Historiae Romanae 8.36.3) → it's always more pleasant to be persuaded than to be forced
αὐτεῖ, ἐπὶ τὸ αὐτό, αὖθι, αὐτόθι, ἅμα, ἐπ' αὐτόφιν