προσωποποιΐα
ὃν οὐ τύπτει λόγος οὐδὲ ῥάβδος → if words don't get through, neither a beating will | if the carrot doesn't work, the stick will not work either | whom words do not strike, neither does the rod
English (LSJ)
ἡ, dramatization, the putting of speeches into the mouths of characters, Phld. Po. 5.12 (pl.), DH. Vett. Cens. 3.1, Demetr. Eloc. 265, Marcellin. Vit. Thuc. 38, Herm. in Phdr. p. 182 A.; opp. ἠθοποιΐα, Hermog. Prog. 9.
the putting of imaginary speeches into one's own or another's mouth ('I should have said…', 'your father would have said… '), Id. Inv. 3.10, 15, Charis. p. 284 K., Rutil. 2.6.
change of grammatical person, ADysc. Adv. 131.16.
German (Pape)
[Seite 790] ἡ, die Personification, das Einkleiden abstracter Begriffe od. lebloser Dinge in menschliche Persönlichkeiten, bes. bei Rhett., z. B. Hermogen. Progymn. 9.
Russian (Dvoretsky)
προσωποποιΐα: ἡ рит. (лат. personificatio) просопопея, олицетворение.
