agnominatio
From LSJ
Cras amet qui numquam amavit quique amavit cras amet → May he love tomorrow who has never loved before; And may he who has loved, love tomorrow as well.
Latin > English (Lewis & Short)
agnōmĭnātĭo: (adn-), ōnis, f.,
I the bringing together two words different in meaning, but similar in sound, paronomasia, a rhet. fig., = παρονομασία: veniit a te antequam Romam venit. Hunc ăvium dulcedo ducit ad āvium. Si lenones tamquam leones vitāsset. Videte judices, utrum homini navo an vano credere malitis, etc., Auct. ad Her. 4, 21; cf. Quint. 9, 3, 66.
